Monday, 16 November 2015

Social Networking Platforms You can Use to Promote Your Business

When it comes to promoting business to a larger audience, no company can ignore the importance of the social media platforms such as Twitter, Facebook, YouTube, Pinterest, Linkedin, Tumblr and Flickr. These web platforms have millions of users that speak about their popularity. So, the companies need to be active on these channels to propagate their offerings among people. Every social media platform has unique characteristics and companies can make use of those features to earn popularity and promote their businesses. To make optimum use of every social media platform, you need to know about unique features of every platform. Let’s have a look on how we can promote businesses on different social media platforms.

Twitter: Twitter is one of the most popular social platforms. Every leading company has its profile on Twitter. Using Twitter can help you to get more attention from audience and receive higher click through rates (CTR). Engage with your audience by replying to their tweets and resolving their queries. This will help you to gain high number of followers on this platform. Use hash tags at appropriate places to enhance the sharing and visibility of your posted contents. Adding images and videos to your twitter posts make the posts popular among audience and encourage sharing of the posts. Follow everyone who follows you and even try to follow them whom you do not know. Keep a consistent watch on Trending feature that informs about your popularity on Twitter.

Facebook: You can estimate the popularity of this platform by looking at its more than one billion users. Though paid advertising is a quick and efficient way to promote your business among huge user base of the popular platform, you can apply some witty tricks too. Facebook allows you to create events and invite people to join the events. This is a great way to popularise your brand. You can post interesting information and news related to your products and services, and make the posts more interesting by adding images and videos. You can tag and mention other people to make your facebook posts more popular.       

YouTube: Why go through text information when you can watch videos on the same topic? This is the key to popularity of YouTube. To post your company videos on YouTube, you can create a channel in the name of your company. You do not have to pay any fees to Youtube but spend some time on it. Choose a SEO based title for your video using a popular keyword for it. To write a SEO based description, you can use one or two keywords. Do not stuff too many keywords or it will have adverse effects. Create a link in the description and connect the link with your main website. Share your videos on Facebook, Twitter, and other social media platforms. Choose a UK hosting service that allows you to post the YouTube videos on your main website. 

As you will search on Internet, you will find a large number of social networking platforms. You may not be having sufficient time to post and promote your business on every social platform, but you must not ignore the popular platforms which have become part of people’s every day life. Hosting service from a good provider helps you to connect your website with leading social networking platforms. Visit for a large range of hosting options including Dedicated Linux hosting, VPS, and shared hosting. 

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