Tuesday, 24 November 2015

How E-Commerce Website Hosting is Different from a Typical Web Hosting Service?

In this age of Internet when everything is feasible online, business companies are trying to take advantage of this popular communication medium. E-commerce website has paved the way for marketing companies to sell their products and services online. The concept of online marketing has gained huge popularity in the last few years, because it is beneficial for both sellers and customers. Different types of companies can sell various kinds of products and services online through e-commerce websites. For example, you can sell phones, laptops, music CDs, costumes, furniture, shoes, jewelleries, food products and various other items. The convenience for customers is they do not have to visit market stores to buy any kind of product they need. People can receive purchased items directly to their homes.

When you are thinking of launching an e-commerce website, you must understand what kind of hosting service would be right for you and what hosting features you would require.

Dedicated Hosting is best for E-commerce websites:
To launch a website, you have many hosting options such as Shared Hosting, VPS Hosting, and Dedicated Hosting. In case of e-commerce websites, the best web-hosting option is Dedicated servers. With Dedicated Hosting, you not only get an independent operating platform but also an entirely independent physical server, which is not shared with any other client. Therefore, you get complete authority over the server and flexibility to use it for your own website and online marketing activities. With a Dedicated server, you get many advanced hosting and security features, which are essential for your e-commerce website. Below is the list of such advantageous features.

Maximum uptime: With Dedicated servers, you are in better position to get maximum uptime, as the physical server is not shared with any other third party. In e-commerce, website uptime is the most valuable factor. If your website is not loading, you will lose many valuable customers and therefore revenues.
Enhanced security: As Dedicated servers are completely independent in all respects, the servers are more secure than any other kind of web hosting. Moreover, with dedicated hosting, you are eligible to install SSL security and receive the security certification to offer a trusted and secure online transaction platform to your audience.

Easy installation of e-commerce apps: Dedicated servers provide you authority and flexibility to run and install any kind of e-commerce application you require for your online business. For example, you can install shopping cart, price calculator, payment gateways and various other e-commerce tools.

Easy website upgrade and maintenance: On a dedicated server, you can run sophisticated programming languages such as PHP, Perl, Javascript, MySQL, and others to maintain and upgrade your website.
When you take domain hosting UK service from a top tier provider such as 4UKHost.uk, you get a large range of advanced hosting features and effective tools to manage those features easily. Beyond these, a robust technical team is always available to sort out your issues and fix them right away.

Monday, 16 November 2015

Social Networking Platforms You can Use to Promote Your Business

When it comes to promoting business to a larger audience, no company can ignore the importance of the social media platforms such as Twitter, Facebook, YouTube, Pinterest, Linkedin, Tumblr and Flickr. These web platforms have millions of users that speak about their popularity. So, the companies need to be active on these channels to propagate their offerings among people. Every social media platform has unique characteristics and companies can make use of those features to earn popularity and promote their businesses. To make optimum use of every social media platform, you need to know about unique features of every platform. Let’s have a look on how we can promote businesses on different social media platforms.

Twitter: Twitter is one of the most popular social platforms. Every leading company has its profile on Twitter. Using Twitter can help you to get more attention from audience and receive higher click through rates (CTR). Engage with your audience by replying to their tweets and resolving their queries. This will help you to gain high number of followers on this platform. Use hash tags at appropriate places to enhance the sharing and visibility of your posted contents. Adding images and videos to your twitter posts make the posts popular among audience and encourage sharing of the posts. Follow everyone who follows you and even try to follow them whom you do not know. Keep a consistent watch on Trending feature that informs about your popularity on Twitter.

Facebook: You can estimate the popularity of this platform by looking at its more than one billion users. Though paid advertising is a quick and efficient way to promote your business among huge user base of the popular platform, you can apply some witty tricks too. Facebook allows you to create events and invite people to join the events. This is a great way to popularise your brand. You can post interesting information and news related to your products and services, and make the posts more interesting by adding images and videos. You can tag and mention other people to make your facebook posts more popular.       

YouTube: Why go through text information when you can watch videos on the same topic? This is the key to popularity of YouTube. To post your company videos on YouTube, you can create a channel in the name of your company. You do not have to pay any fees to Youtube but spend some time on it. Choose a SEO based title for your video using a popular keyword for it. To write a SEO based description, you can use one or two keywords. Do not stuff too many keywords or it will have adverse effects. Create a link in the description and connect the link with your main website. Share your videos on Facebook, Twitter, and other social media platforms. Choose a UK hosting service that allows you to post the YouTube videos on your main website. 

As you will search on Internet, you will find a large number of social networking platforms. You may not be having sufficient time to post and promote your business on every social platform, but you must not ignore the popular platforms which have become part of people’s every day life. Hosting service from a good provider helps you to connect your website with leading social networking platforms. Visit www.4UKHost.uk for a large range of hosting options including Dedicated Linux hosting, VPS, and shared hosting.