When you are launching a new business website or your
personal blog post, be careful while choosing the domain name. The domain name
has to be somewhat unique, powerful, and SEO-friendly. The success of your
website will depend a lot upon the domain name you choose. Let’s contemplate on
what we should consider while choosing a domain name.
Company job profile: The domain name
should signify the work profile of your company so that audience can understand
they are going to visit the right website that provides the kind of products
and services they are looking for.
Brand Name: If the domain name
includes your brand name, it will be easy for audience to understand which
company the website belongs to. As you can see every Microsoft website has its
brand name included in its domain name. The domain name will be utilised in
e-mail ids of your employees, so if you include brand name in the website
address, the e-mail ids will look professional.
Powerful name: A powerful website
name sticks in the minds of people for a longer time. When audience knows the
website with a great name they will be able to easily type in the website name
and get onto your website.
SEO friendly: You can make your
website name SEO-friendly by using a popular keyword. This will help Google and
other search engines to find your website and display it on top positions in
result pages. When audiences find your website on top position on search the
engine result pages, they are more likely to visit your website and buy
products and services from your company.
Unique name: Your domain name has
to be unique, because the hosting service will not allow you to copy other
brands’ domain name, even if the chosen name is very powerful or SEO friendly.
When you enter a domain name on the hosting provider’s website during
registration, the website will inform you whether the selected domain name is
available or not. However, if you are eager to use the same powerful name, you
can add a keyword to differentiate your website name from others. You can also
try by using some other extension code. For example if a website already exists
with .com extension, you can use the same website name with .net, .org, .biz,
.uk, or other extensions.
Keep It Original: Always try to use an
original website name that should not match with any other company’s domain
name. First benefit is you will prevent your customers from being confused.
Second benefit is you will have entirely separate identity on web from your
competitors. So, there is no chance that your customers may move to your
competitor’s website and you lose your business to your competitor.
Keep it short: Do not use too
lengthy website names. It will be difficult for audience to remember your
website name if it is lengthy. A short and sweet name is easy to remember. It
will also be easier for you to promote your short website name through variety
of mediums.
If you want to register your domain name with one of the best hosting companies,
please visit www.4ukhost.uk. The hosting company in UK offers a broad range of
hosting services including Shared Hosting, VPS Hosting, and Dedicated Hosting Servers.
If you are looking for UK cheap SSD Hosting on Linux servers with a large range
of advanced hosting features, ‘4UKHost’ should be your choice.
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